HOMESTEAD, Fla.: Officials from MBM Motorsports proudly announced today that GenerX has joined the team as the primary sponsor of their No. 66 Toyota for driver Timmy Hill in Sunday’s Monster Energy NASCAR Cup Series season finale at Homestead-Miami (Fla.) Speedway for the Ford EcoBoost 400.
Sunday’s 267-lap race will mark GenerX debut as part of NASCAR’s pinnacle series.
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“We knew it was silly for a local company to advertise nationally like this, but we’re a growing company and hope to attract energetic people all over the country and perhaps even the world,” said GenerX owner Mark Costis.
“Plus, it’s really cool.”
For team owner Carl Long – the opportunity to bring new partnerships to the sport is critical, even a one-race deal like the season finale at Homestead.
“We are very excited to be teaming up with GenerX at the season ending race at Homestead,” offered Long. “We are looking forward to spending an excitement filled weekend with them in South Florida.
“It is always great to have a company like this come on board towards the end of the season and we look forward to getting to know them better.”
Driver Timmy Hill, 26, will make his 92nd Cup Series start on Sunday and second at the 1.5-mile Homestead-Miami Speedway. He also has five starts to the Xfinity Series at Homestead.
“We are looking forward to having GenerX on our Toyota for this weekend’s race in Homestead,” sounded Hill. “The car looks great and I look forward to getting behind the wheel and give them a good finish.
“I know our crew chief George Church has been working hard to get this car right, so we are looking forward to the race on Sunday afternoon.”
The Monster Energy NASCAR Cup Series Playoffs concludes at Homestead-Miami Speedway with the Ford EcoBoost 400 Sunday, Nov. 17 at 3 p.m. ET on NBC, MRN and SiriusXM NASCAR Radio.
